Fashion designer and founder of Dakar Fashion Week, Black Fashion Week and Les Trophees de la mode Africaine TMA and Fashion Host at Canal, Adama Amanda Ndiaye is a Senegalese Fashion Designer. The designer is commonly known as Adama Paris - which is also the name of the label she owns and operates.
Adama was born in Kinshasa, Zaire to Senegalese parents, then raised in Europe. She left a banking career in Europe to pursue fashion design in her native country.
In 2012, Dakar Fashion Week celebrated its tenth anniversary and attracted designers from thirty countries in Africa and Asia.