Photo credit: Citizins

Photo credit: Citizins

Over the last year and a half we have embarked on a  journey to re-write the narratives of people of African descent in the diaspora using art, fashion and music as participatory catalysts for the dialogue and action. As we become more defined in our goal to counter the problematic one-dimensional media representation of people of Afrikan descent in the media, we figured it was time to change our name to reflect that. As of this day we are longer Africa on My Sleeve, we are now AfriKa on My Sleeve.

We are not certain of the origin of the name Afrika, but we are sure the name spelled with ‘C’ came into use when Afrikans were dispersed over the world. There the ‘K’ symbolises our coming back together again.
— Haki Madhubuti - From Plan to Planet


The decision to be AfriKa on My Sleeve is by sparked by wanting to take it back to the roots and acknowledge native Afrikan dialect in its purest form. It is to acknowledge the existence of Afrika and its narrators before colonialisation. Historically our people have been separated by colonialism, the slave trade, imperialism and racism. For many activists such as Marcus Mosiah Garvey spelling Africa with a "K" is symbol of our journey back to a place of unity, peace and love while building and fostering Afrikan consciousness. Adopting the 'K' enables us to align our name with the work we have been doing which has been to address the social conditions that face people of Afrikan descent in the diaspora especially New Zealand. 


So our spelling Afrika with a ‘k’ represents our conscious awareness of ourselves and our social development as people, and our conscious desire to once again come together in unity as one people, one nation, with one destiny; with one flag: Red, blak and green.
— Marcus Mosiah Garvey

Love & light,